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Why Small Businesses Should Accept Credit Cards From Their Customers

Choosing to use credit card merchant services if you haven’t already could be the best decision you ever make. Did you know that accepting credit cards at your business can instantly increase your sales by 23%? This is because most people today only carry their credit card with them. Yes they can use an ATM machine inside a store or make a quick run to the bank for cash, but if you choose not to accept their credit card, it is so incontinent and out of the ordinary that it borders on the point of insult. You can easily lose hundreds, even thousands of customers every year by not accepting credit cards.

A credit card merchant account can offer you much more business than before on a cash or check only basis. Nobody really carries their checkbook around anymore. It’s a security risk because they have no way of stopping a thief from using their checks, where a simple phone call can deactivate a credit card.

Five Easy Steps for Processing a Credit Card

Article Written by : How Merchant Accounts Work

Initiate the process: The cardholder initiates credit card processing by handing you the credit card. Cardholders can choose whether they give information to you or not and it is illegal for you to gather their information without their consent. They can either give you their credit card in person for you to enter manually, or they can enter the information themselves for online payments.

  1. Enter in the information: Sometimes, if you accept credit cards online, the cardholder will enter in his or her own information. But if they hand you the card themselves in person, you’ll have to swipe it in a credit card machine.
  2. Authorize the charge: Once the charge is authorized, it is sent through the system to the processer who then charges the card.
  3. Deposit money to your account: The processor will deposit your money in what is called a merchant account. You won’t be able to withdraw from this account but it will be transferred to a place you where you can. Money will be automatically withdrawn from this account provided by credit card services and then transferred to your business account.
  4. Enjoy your cash: Use the money you receive however you see fit.

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